As of next week Google will start to use algorithms to rank potentially pirated materials lower in search results.

The new system will use removal notices or complaints from entertainment companies to lower a listing. Listings will not be removed from the search unless Google receive a valid copyright notice.

Michael O’Leary, a senior executive vice president at the Motion Picture Association of America, said “We are optimistic that Google’s actions will help steer consumers to the myriad of legitimate ways for them to access movies and TV shows online.”

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