Keep your finger firmly on the intellectual property pulse and ensure you are commercially aware with our round-up of the week’s latest, most interesting news and opinions…

 

Nike’s latest patent turns your workout clothes into towels

Tired of your perspiration marring your workout? Hate wiping your sweating forehead on your sports top? Nike have patented a solution – the activewear company will potentially be creating a line of workout clothes that feature a dedicated “wipe zone”.

New Captain America patent could mean something big from Disney

Does Disney’s recently secured design patent based on the Marvel hero’s shield, complete with VR components, mean this will be part of a new Avengers attraction at their resorts?

Sesame Street Lost a Legal Battle Against Melissa McCarthy’s R-Rated Puppet Movie ‘Happytime Murders’

Despite claims from the non-profit organisation behind the wholesome TV show that their slogan “No sesame. All street” created “public confusion” about their brand, the creators of the comedian and actress’ new movie have been told they can continue to use it during promotion.

Romance writer’s bid to stop authors from using word ‘cocky’ fails in court

Penning a bonkbuster? Breath a sigh of relief, as one author’s attempt to trademark the word “cocky” for her exclusive use in a series of novels has been quashed by a US court.

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