Swiss chocolatier Lindt & Sprüngli have been banned from selling bear shaped chocolate in a court battle with Haribo.
Cologne’s regional court banned the further sale of Lindt’s gold-foil wrapped chocolate bear after Haribo argued that confused shoppers could easily mistake the bear for its own fruity sweets.
The normal Haribo gummy bear package features a cartoon bear wearing a red ribbon around its neck, while the Lindt product features a bear caricature printed on gold foil, with a real red ribbon wrapped around its neck.
The court said that even though the Lindt product was officially called the “Lindt Teddy,” consumers would naturally refer to it as “Gold Bear” because of its packaging.
It is currently unknown whether or not Lindt intend on appealing against the decision.
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